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Developer Questions on Pricing and Market Access
Airdate: July 6, 2022
A question we hear from active developers is how and when to prepare for market access and pricing. In this episode, our team addresses the market access issue, including:
For early-stage clients, when is the right time to think about pricing and access, and why it is important to identify market access hurdles early
For later stage clients, how to get more granular on pricing and market access insights (narrowing the price range, broadening the payer sample, etc.)
Which real-life and project examples lend clarity here, including an example from Back Bay’s work in the anti-infectives space. How upfront P&MA research can lead to more confidence and varied project positioning in partnering discussions
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